SWSF collaborates with ‘Girl Rising’ to promote female empowerment through sports

SHARJAH — The Sharjah Women’s Sports Foundation, SWSF, is leading the way for the empowerment of women in the region following an agreement signed on Monday with the ‘Girl Rising’ campaign.

The global campaign is aimed at raising awareness on the importance of educating girls and providing them with equal opportunities at the school level and in the workplace.

The signing of the Memorandum of Understanding, MoU, which took place at the SWSF’s headquarters, will see the two parties work together to advance female empowerment through the medium of sports. The arrangement facilitates extensive cross-promotion with Girl Rising using their significant resources and global networking capabilities to highlight the Foundation’s important role in the arena of women’s sports. The SWSF will showcase the work of Girl Rising at its various sporting events and competitions across the region.

“The Sharjah Women’s Sports Foundation is delighted to have finalised the agreement to work with Girl Rising and to be in a position to further advance the vital cause of female empowerment. Numerous studies have shown how important it is for women to be placed on the same footing as their male counterparts in order for society to achieve social and economic advancement. We are extremely excited to be partnering with the campaign and to use our passion for sports to raise awareness about the importance of educating, empowering and providing equal opportunities for women and girls across the GCC and wider Arab world,” said Nada Askar Al Naqbi, Director-General of SWSF.

Under the terms of the MoU, Girl Rising will produce a short documentary-style film featuring inspirational stories of women and sports, which will be screened across the Middle East and internationally. The film will be of the same high quality as the organisation’s existing acclaimed feature films, television programmes, videos and social media content, which have reached hundreds of millions of individuals around the globe.

The agreement between the two parties will also see Girl Rising introducing opportunities for SWSF to publicly associate with its campaign for women’s equality and sustainable development. The Foundation will reciprocate by generating a high degree of exposure for the initiative.

“Girl Rising has developed a renowned and well-deserved reputation for creating high-quality content for use at the grassroots to reach girls, boys, parents, teachers and community leaders in order to generate community-led change. Our efforts will see us teaming up to establish a leading sports platform for women across the Arab world that will showcase women’s sports and ensure that the sector acts as a catalyst for meaningful and positive change that will benefit the whole of society,” Al Naqbi added.

A number of officials from both sides attended the signing. Later, the representatives held talks to advance the implementation of their proposed initiatives.

Source: Emirates News Agency