Sharjah Media City officially launches UAE Entertainment Experience

SHARJAH, Sharjah Media City (Shams) officially launched the UAE Entertainment Experience, the first of its kind, native project in the film production industry in the Arab world.

The launch ceremony was attended by Sheikh Sultan bin Ahmed Al Qasimi, Chairman of Sharjah Media Council, Sheikha Jawaher bint Khalifa Al Khalifa, Member of the Board of Trustees of the World Youth Business Club, and a group of VIPs, cinema stars and media figures from across the Arab world, in addition to media representatives.

Dr. Khalid Omar Al Midfa, Chairman of Sharjah Media City, noted, “Revealing the start of the work on the first Emirati and Arabic film is an important milestone of the UAE Entertainment Experience. Part of Shams’ strategy to ensure an innovation-based media environment, and to provide elements of a comprehensive and sustainable media city.”

The announcement was made during the launch ceremony which was organised by Sharjah Media City in collaboration with Arab Format Lab, yesterday at the Sharjah Chamber of Commerce and Industry. During the ceremony, a 10-minute script of the first Emirati crowdsourced movie was unveiled.

Al Midfa stated, “We are seeking to develop the film industry’s infrastructure and nurture young Emirati and Arab talent in all areas of film and television production. We also aim to stimulate start-ups and provide them with long-term training, which will reflect our strategic goal. As part of The UAE Entertainment Experience, Sharjah Media City will launch ‘films made by audience members’ for the first time in the Arab world.”

In his speech, Al Midfa said, ” We are pleased to launch the first 10 minutes of the script of the first Emirati crowdsourced film, as part of The UAE Entertainment Experience. In an interactive community of UAE-based talent, consisting of a group of scriptwriters, actors, directors and technical professionals who are respectively proficient in audio, cinematography, lighting, music composition, graphics and interior design will all compete. The project will include training, workshops and will culminate with an awards ceremony. The award-winning project has been successfully implemented in a number of countries thus far.”

Source: Emirates News Agency