Salma Humanitarian Relief Programme launches Ramadan Campaign

DUBAI — In line with the UAE’s humanitarian role, the Salma Humanitarian Relief Programme has announced the launch of its annual Ramadan campaign, which provides food relief to victims of wars and natural disasters across the globe, and encourages UAE residents to donate and invest in the endowment.

The Salma programme is an initiative of the Dubai Islamic Economy Development Centre, DIEDC, executed by Awqaf and Minors Affairs Foundation, AMAF, in partnership with TECOM Group, Emirates NBD, Roads and Transport Authority, RTA, Jumeirah, Choithrams and The Dubai Mall.

The campaign, which will run until after Eid Al Fitr, will set up a podium, featuring a replica of a refugee camp and an interactive screen projecting a tent city with a line of children waiting for food, at The Dubai Mall to promote the Salma programme and collect donations. In addition, a Salma team will circulate donation boxes and flyers among visitors and professionals working in TECOM Group’s communities including Dubai Media City, Dubai Internet City, Dubai Sports City, Dubai Design District, Dubai Knowledge Park and Dubai Science Park.

Speaking on the occasion, Tayeb Al-Rais, Secretary-General of AMAF, said, “As part of its mandate, the Salma programme closely monitors the impact of wars and disasters worldwide. Unfortunately, the number of refugees globally continues to surge, with children constituting 51 percent of the total. From 2015 to 2016, more than 73,000 people have become victims of conflicts and natural disasters in the Islamic world. Furthermore, the UN’s latest data shows that more than 700 million people currently live in areas prone to disasters, with the number expected to reach one billion by 2030. These statistics drive us to expand our aid coverage to new countries.”

He added, “Supporting displaced people across the globe by providing food aid to those who need it the most, the Salma programme clearly testifies that the endowment model is a viable solution to the world’s humanitarian relief needs. In the past three years, the programme helped save thousands of lives by supplying more than 455,000 halal meals and distributing 50 tons of meat to people in Palestine, Yemen, Jordan, Sudan, Tajikistan, the Philippines, and countries in West Africa.”

According to the latest UN reports, 65.3 million people across the globe are currently displaced due to wars and natural disasters, including 21.3 million who are classified as refugees. In addition, conflict forces 34,000 people to flee their homes every day. Given the increasing need for relief for the less fortunate, AMAF works relentlessly to raise awareness about the importance of contributing to the Salma programme.

Launched in 2014 by Vice President, Prime Minister and Ruler of Dubai, His Highness Sheikh Mohammed bin Rashid Al Maktoum, the Salma Humanitarian Relief Programme follows a concept of sustainable endowment to ensure a steady supply of meals to those affected by wars and disasters.

The initiative is executed in collaboration with Emirates Red Crescent, the UN’s World Food Programme, Dubai Charity Association, Dar Al Ber, and Dubai International Humanitarian City

Source: Emirates News Agency