‘Public Diplomacy and Government Communication Forum’ announces strategic partners

DUBAI– The UAE Ministry of Foreign Affairs and International Co-operation, MoFAIC, Public Diplomacy Office of the Ministry of Cabinet Affairs and the Future, the Government Communication Office, and the Emirates Diplomatic Academy, EDA, will support the Public Diplomacy and Government Communication Forum, PDGCF, as strategic partners, the Government of Dubai Media Office, GDMO, announced today.

Being held under the patronage of Vice President and Prime Minister of the UAE and Ruler of Dubai His Highness Sheikh Mohammed bin Rashid Al Maktoum, the PDGCF is a new initiative that aims to support government organisations in optimising their communication strategies through a discussion of global best practices and success stories from both the region and the world, GDMO said in a statement.

Being organised by GDMO, the Public Diplomacy and Government Communication Forum will be held on 12th March 2017 at the Dubai World Trade Centre. It will provide a platform for a rich and varied discussion of major strategic issues in public diplomacy and government communication through workshops and interactive sessions.

The Forum is set to attract high-level experts in government communication, as well as seasoned communication consultants from the region and across the world, GDMO said “We are very happy that the MoFAIC, along with three of the UAE’s leading government organisations in the field of public diplomacy and communication, are supporting the Forum, said Director of Strategic Media Affairs at GDMO Noora Al Abbar.

The GDMO, she said, is keen to proactively contribute to the development of public diplomacy and government communication in the UAE in collaboration with leading government entities and departments. “Government organisations in the UAE were extremely responsive to the ideas proposed by GDMO to foster a discussion on some of the most pressing strategic issues that we encounter today in the practice of public diplomacy and communication. The support extended by our Strategic Partners is a recognition of the value that this Forum will provide.”

“Today, in the UAE, our leaders and senior government officials interact with various segments of society across sectors, using all means of communication. They also communicate with other nations, to share their vision for citizenship, happiness, serving the nation and the future. Public Diplomacy, today, has become a key tool to enhance interaction not only at a government level, but also to build lasting relationships with other nations,” said Director-General of the Public Diplomacy Office at the Ministry of Cabinet Affairs and the Future Saeed Al Eter.

“At the Public Diplomacy and Government Communication Forum, we will shine the light on successful public diplomacy and government communication experiences, and will discuss the five basic rules that any government entity aiming to embrace new changes in disseminating information as well as influencing the public should not forget.”

The collaboration with the Government of Dubai Media Office, through the Forum, is aligned with the Public Diplomacy Office’s efforts to streamline efforts to further cement the UAE’s reputation and positive profile in international media and the global community, Al Eter added.

The partnership reflects a mutual objective to enhance government communication in UAE in line with nationwide developments, said Executive Director of Government Communication Office Noaf Tahlak. “The UAE Government employs a comprehensive and dynamic system of internal and external communications inspired by our leaders’ effective communication approach. We support the Public Diplomacy and Government Communication Forum in its quest for innovative ideas to reconceptualise government communication and transfer this knowledge to relevant teams across the UAE.”

“New approaches to public diplomacy and communication, as well as a spectrum of new digital tools, are changing the way governments are engaging with their stakeholders and building global relationships,” said Director of Communication and Support at the Emirates Diplomatic Academy (EDA) Abeer Al Mutawa.

The Forum, she added, promises to generate new insights on how governments in the Arab world can reinvent the way they communicate with their audiences. “As a centre of excellence for diplomatic capacity development, we look forward to working together with the Government of Dubai Media Office and other institutions to advance the practice of these critical disciplines in both the UAE and the region,” Al Mutawa further said.

Source: Emirates News Agency