OnBoard International brings Dubai Future Foundation’s scientific and knowledge platforms to major airlines

DUBAI — The Dubai Future Foundation, DFF, and OnBoard International have joined hands to provide in-flight TV reports, broadcast by DFF’s Future Monitor, onboard Arab and international flights operated by major regional and international airlines.

The in-flight scientific content will be available onboard flights to many Arab and international destinations, including London, Istanbul, New York City, Paris, Shanghai, Stockholm, Tokyo, Toronto, Vienna, and Singapore.

“Mass media is one of the most effective means to develop people’s knowledge and increase their familiarity with scientific concepts,” Abdulla bin Touq, Acting CEO of DFF, noted, reiterating the Foundation’s commitment to working with various government and non-governmental organisations to amplify its outreach among the youth in the region.

“The agreement we have signed with OnBoard International is a great testament to our vision in this regard, as it allows us to reach broader segments, and provide them with state-of-the-art scientific material, triggering solutions to pressing issues in the future,” bin Touq added.

Eyas Ziadah, Managing Director of OnBoard International, one of the top entrainment providers for major airlines across the region, said, “Our agreement with the Dubai Future Foundation boosts both our efforts to disseminate innovative ideas among large groups of people. We are always working to raise cultural awareness through educational videos, played onboard flights, that explore the latest innovations and scientific discoveries.”

The content earmarked for broadcast on the designated flights is provided by the Dubai Future Foundation’s Future Monitor, a platform dedicated to publishing scientific material, articles, videos, etc. in a simple “user-friendly” Arabic. The content spans several different sectors, such as space and aeronautics, health, artificial intelligence (AI), and virtual reality (VR). A dedicated team of experts and interpreters work round the clock to populate the platform with scientific content; they have so far produced as many as 3,180 scientific pieces, more than 840 TV reports, and 300 infographics.

“The Future Monitor was created to help us play our part in executing the Dubai Future Agenda, which emphasises creativity and learning,” Abdulla bin Touq explained. “The flagship initiative has, in record time, attracted a considerable audience of young users looking to explore cutting-edge scientific findings.”

Source: Emirates News Agency