FAB launches new brand for Islamic business

ABU DHABI, First Abu Dhabi Bank, FAB, today announced that it is launching a new FAB Islamic logo inspired by the FAB Brand Identity, and that its wholly-owned subsidiary Abu Dhabi National Islamic Finance, has changed its legal name to First Abu Dhabi Islamic Finance.

Commenting on the announcement, Fahad Al Shaer, CEO of First Abu Dhabi Islamic Finance, said, “Since we launched our company in 2007, we have established a solid presence for ourselves within the UAE’s rapidly growing Islamic finance market, building a strong branch network, a comprehensive suite of Sharia-compliant financial solutions and an extensive customer base. While we are now operating under a new name and brand identity, our commitment to our customers remains the same.”

All products and services will remain the same under the FAB Islamic brand.

First Abu Dhabi Islamic Finance will continue to work towards establishing itself as the Islamic finance provider of choice in the region, with a firm focus on meeting the evolving needs of its customers and supporting their growth ambitions through a wide range of market-leading financial solutions based on Islamic principles and values.

Source: Emirates News Agency