Dubai SME, launch e-commerce initiative to boost SME sector competitiveness

DUBAI — Dubai SME, the agency of Dubai Economy mandated to develop the small and medium enterprise, SME, sector, has signed an MoU, with to launch an e-commerce initiative for SMEs.

Under the MoU, the two sides will work together to provide members of Dubai SME with integrated e-commerce solutions comprising online product display, e-payment, product delivery and logistics support.

The MoU is part of the Dubai SME’s Strategic Plan for 2021 that seeks to promote adoption of new technologies among SMEs, enabling them to be globally competitive and contribute significantly to GDP growth in Dubai and the UAE.

Abdul Baset Al Janahi, CEO of Dubai SME, and Ronaldo Mouchawar, CEO and Co-Founder of, signed the MoU in the presence of senior executives from both sides.

Commenting on the partnership, Al Janahi said, “Dubai SME plays a vital role in promoting entrepreneurship and encouraging innovative ideas among the youth, motivating them to engage in economic activity and launching initiatives that help them grow. The partnership with will now provide more opportunities for our member SMEs and open up new markets for them to achieve sustainability and competitiveness.

“E-commerce is one of the fastest growing sectors, particularly in the UAE. Recent studies have shown that the UAE is leading the region in online buying. We are confident that our members will be able to leverage this growth and’s popularity to expand their business. is the largest e-commerce website in the Arab world, attracting more than 23 million visitors a month, and features convenient and secure shopping options including diverse payment channels,” he added.

Dubai SME is trying to eliminate barriers and challenges faced by members and enhance productivity through partnerships with government and private sector entities. The MoU with would provide rewarding opportunities for member businesses to showcase and promote their products not only in the UAE but also across the Arab world, he explained.

Al Janahi added that Dubai SME members who wish to benefit from the digital platform will be registered in the next phase. It will be followed by workshops to train those enrolled on launching their products in the online store and the available support services. Monthly reports and statistics will be collected for follow-up and action so that the desired objectives are achieved. The top ten in terms of the most sold products, as well as the number and size of transactions, will be identified every month.

“We believe that SMEs are growth drivers in our economy. In line with the government’s initiatives to support and nurture the development of SMEs in Dubai, we at provide them with advanced technology and market exposure to develop and grow their businesses. By partnering with Dubai SME, we aim to provide SMEs with increased visibility to potential investors and clients across the GCC to help them accelerate their business success while fostering innovation and encouraging entrepreneurship in the region,” Mouchawar said.

Source: Emirates News Agency