DCT Abu Dhabi completes four-city roadshow in Canada

ABU DHABI, The Department of Culture and Tourism � Abu Dhabi, DCT Abu Dhabi, along with Dubai’s Department of Tourism and Commerce Marketing, DTCM, led a delegation of partners and stakeholders on a four-city roadshow across Canada last month in a bid to increase awareness of the UAE’s offerings in the North American country and boost inbound tourism to the emirates.

With Canada an increasingly important source market for the UAE, DCT Abu Dhabi aimed to entice an increasing number of Canadians to visit Abu Dhabi and explore its distinct leisure and cultural tourism offerings. The roadshow covered four major Canadian cities, including Vancouver on 25th June, Montreal on 26th June, the capital Ottawa on 27th June and Toronto on 28th June.

With Sultan Ali Sultan Al Harbi, UAE Consul-General in Toronto, in attendance, the delegation met with leading industry players from a variety of sectors, to showcase and educate Canadian travel agents and tour operators on Abu Dhabi’s unique tourism credentials.

Mubarak Al Nuaimi, Director of Promotion and Overseas Offices at DCT Abu Dhabi, said, “The UAE enjoys a strong, strategic relationship with Canada that is in continuous development. Testament to this is the recent decision to lift the visa requirement for Emirati nationals when visiting Canadian territories. Through this roadshow we hoped to engage with travel agents and other industry players across Canada to inspire and encourage them to promote Abu Dhabi as the top destination to visit this summer and beyond. The roadshow will also enable us to deepen our partnership with Canada and promote increased tourism, cultural, academic and study exchanges, as well as foster new business, trade, and investment opportunities.”

This roadshow is part of the annual promotional tour to North America that includes major cities across the United States and Canada. With a diverse range of leisure and entertainment options and a plentiful supply of affordable and high-quality hotels and shopping malls, Abu Dhabi continues to position itself as an attractive destination for Canadian travellers.

Source: Emirates News Agency