Bee’ah transforms into international holding group with diverse business verticals, new visual identity

SHARJAH, Bee’ah, the Middle East’s sustainability pioneer, has now become BEEAH Group, adopting the structure of an investment holding company and assuming a new visual identity. As BEEAH Group, the organisation is unifying its growing businesses across industries and countries, including operations in UAE, KSA, Egypt and global joint ventures.

Since its founding over a decade ago, BEEAH has been driven by national, regional and global sustainability agendas. The company has established itself as a leader in the waste management industry, its first core business, while diversifying into new industries such as clean energy, environmental consulting, technology, and green mobility.

As a sustainability pioneer, BEEAH has already achieved historic milestones, including ground-breaking firsts for the UAE and wider region.

Its waste management businesses have achieved a 76% waste diversion rate in the emirate of Sharjah alone, the highest in the Middle East. Soon, BEEAH will launch its first clean energy project, the Sharjah Waste to Energy plant, which will realise the target of 100% waste diversion for the emirate and make it the first zero-waste city in the Middle East. The plant is an initiative of the Emirates Waste to Energy company, BEEAH’s joint venture with Masdar.

BEEAH is soon to move into its new headquarters, designed by Zaha Hadid Architects and integrated with artificial intelligence, making it one of the most iconic, digitally enabled and sustainable buildings in the world.

Salim bin Mohamed Al Owais, Chairman of the Board of Directors at BEEAH Group, commented, “This new structure and identity highlights our journey as an organisation over the past decade, while ushering in the next future-ready chapter. We have now evolved from a business with operations across future-critical industries, into a holding group of businesses that are shaping the future of these industries in the Middle East and beyond.”

Al Owais attributed BEEAH’s success to H.H. Dr. Sheikh Sultan bin Muhammad Al Qasimi, Supreme Council Member and Ruler of Sharjah, whose vision guided the organisation’s formation in 2007 as a public-private partnership. BEEAH was born out of the need to address environmental issues in the UAE and the wider region, beginning with waste management.

“Thanks to the foresight and support of Sheikh Sultan bin Muhammad Al Qasimi, we proactively tackled the challenge of waste management in Sharjah, the UAE and the wider region. His Highness’ vision continues to drive our growing businesses and ventures in industries that are critical for a sustainable future,” Al Owais said.

BEEAH Group is now the parent company for several key businesses including: BEEAH Tandeef for waste collection and city cleaning, BEEAH Recycling for waste processing and material recovery, BEEAH Energy for clean and renewable energy, BEEAH Environment Services for consulting, research and innovation, BEEAH Digital for future technologies and digital ventures, and BEEAH Transport for green mobility and autonomous transportation.

Khaled Al Huraimel, Group CEO of BEEAH Group, said, “With the new holding structure and identity, our businesses will deliver further value to our clients with solutions that are smart, scalable and resolve sustainability challenges in a more holistic way.”

“By specifying each of our industries of operation, we are giving our businesses the room they need to grow within their industries and areas of operation. At the same time, these verticals and businesses also benefit from the collective experience of BEEAH Group. Our organisation will continue to forge partnerships and invest in ventures that contribute to our overall purpose – to pioneer a sustainable quality of life,” he added.

Source: Emirates News Agency