Daily Archives: January 1, 2019

‫الإمارات تستقطب أنظار العالم مع احتفالات “إعمار” بالعام الجديد 2019 في “وسط مدينة دبي”

دبي، الإمارات العربية المتحدة، 1 يناير، 2019 بي آر نيوزواير / —  في حدث غير مسبوق تضمّن عروضاً مذهلة للألعاب النارية والليزر من “برج خليفة” و”نافورة دبي”، نجحت “إعمار” مجدداً في جذب أنظار العالم بأسره خلال احتفالات العام الجديد 2019 في “وسط مدينة دبي”.

واستقطب الحدث أكثر من مليون زائر إلى “وسط مدينة دبي”، وكانت التحية الموجهة إلى ذكرى الأب المؤسس الشيخ زايد بن سلطان آل نهيان، طيّب الله ثراه، من أبرز ملامح الحفل، اختتاماً لعام زايد الذي احتفلت فيه دولة الإمارات العربية المتحدة بالذكرى المئوية لمولد مؤسس الدولة.https://prnewswire2-a.akamaihd.net/p/1893751/sp/189375100/thumbnail/entry_id/1_hebbv98b/def_height/400/def_width/400/version/100011/type/1

وبدورها حققت الحملات التي أطلقتها “إعمار” لاحتفالات العام الجديد 2019 على مواقع التواصل الاجتماعي تفاعلاً كبيراً من أكثر من مليار مستخدم، مدفوعة بالشراكة مع “تيك توك”، الرائدة عالمياً في مجال الفيديوهات القصيرة على الأجهزة المتحركة. وقد توّجت “تيك توك” إطلاقها في دولة الإمارات العربية المتحدة عبر عرض خاص على شاشة LED على “برج خليفة” خلال الساعات الأولى للفعاليات الاحتفالية بمناسبة العام الجديد.

وكانت احتفالات “إعمار” بالعام الجديد 2019 من أكثر الفعاليات مشاهدةً على القنوات التلفزيونية العالمية، وتم بثها أيضاً على الإنترنت عبر الموقع www.mydubainewyear.com حيث حظيت بمتابعة المليارات. كما حققت واجهة “برج خليفة” رقمين قياسيين جديدين في “غينيس للأرقام القياسية” عن “أكبر واجهة LED” و”أطول واجهة LED” في العالم.

ولفت محمد العبار، رئيس مجلس إدارة “إعمار العقارية”، إلى أن احتفالات العام الجديد كانت بمثابة تحية من دولة الإمارات العربية المتحدة إلى العالم بأسره، تتجسد فيها قيم الإيجابية والانفتاح على مختلف الثقافات والحضارات. وقال العبار: “أصبح اسم دولة الإمارات العربية المتحدة ودبي مرتبطاً بقيم الأمل والتفاؤل والتآخي والتعاون لبناء مستقبل أفضل. وحرصنا من خلال هذا الحدث على تسليط الضوء على رؤى قيادتنا الرشيدة التي نقتدي بها نحو مرحلة جديدة من النمو والازدهار”.

كما قدمت احتفالات “إعمار” بالعام الجديد 2019 نموذجاً مشرّفاً للتعاون البنّاء بين مختلف الهيئات الحكومية، بما في ذلك هيئة الطرق والمواصلات، شرطة دبي، هيئة الصحة بدبي، الدفاع المدني، دائرة السياحة والتسويق التجاري وغيرها.

وانضم إلى الاحتفال زوار من كافة أنحاء العالم، حيث حققت الفنادق القريبة من موقع الحدث معدلات إشغال وصلت إلى مئة بالمئة.

وأثمرت شراكة “إعمار” مع “تيك توك” عن فوز خمسة أزواج محظوظين من الصين والهند والشرق الأوسط برحلة إلى دبي ليشاركوا في احتفالات العام الجديد، بالإضافة إلى مشاركة 55 من أبرز الشخصيات المؤثرة على مواقع التواصل الاجتماعي في الترويج للحدث. واختارت “إعمار” فائزين في المسابقة التي أطلقتها على مواقع التواصل، حيث أتيحت لهم فرصة استثنائية لمشاهدة الاحتفالات على متن طائرة هليكوبتر. وفي إطار حملة “أمنيات البرج”، شهدت واجهة “برج خليفة” عرض عدد من الرسائل التي نشرها المشاركون عبر صفحات “إعمار” على “تويتر” و”فيسبوك” و”إنستغرام” @EmaarDubai باستخدام الوسم #2019MakeAWish.https://prnewswire2-a.akamaihd.net/p/1893751/sp/189375100/thumbnail/entry_id/1_dnvjggxp/def_height/400/def_width/400/version/100011/type/1

وأقيمت احتفالات “إعمار” بالعام الجديد 2019 تحت شعار “الوقت والتطوير”، وتم تنفيذ العروض باستخدام أحدث البرمجيات المتطورة واستغرق الاستعداد لها آلاف الساعات من العمل. وشارك فريق ضم أكثر من 40 خبيراً في تنفيذ عروض الألعاب النارية، في حين عمل أكثر من 250 شخص إلى تنفيذ عروض الضوء والليزر.

وانطلق الحدث بعرض بصري ضوئي يحتفي بالتراث الوطني على واجهة LED في “برج خليفة” واستمر لمدة 8 دقائق. وازدادت الفعاليات الاحتفالية تألقاً مع العروض الموسيقية والمائية المميزة التي قدمتها “نافورة دبي”، أطول النوافير الاستعراضية في العالم.

وشكلت عروض الليزر تحية إلى الإنجازات الكبيرة التي حققتها وتحققها دولة الإمارات العربية المتحدة، وتحية إلى الأب المؤسس الشيخ زايد بن سلطان آل نهيان، بالإضافة إلى عروض تسلط الضوء على طموح الدولة في الوصول إلى المريخ. وأقيمت جميع هذه الفعاليات على أنغام الموسيقى الحيوية التي تم تأليفها خصيصاً للحدث.

ووصلت احتفالات “إعمار” بالعام الجديد إلى ذروتها مع بدء العد التنازلي وصولاً إلى أول لحظات 2019، مع انطلاق أكثر من 9,400 من الألعاب النارية التي بلغ وزنها 1,371 كيلوجراماً وتم إطلاقها من 2,017 موقع، لتكون تحية من دولة الإمارات العربية المتحدة ودبي و”إعمار” بمناسبة العام الجديد باللغات العربية والإنجليزية والصينية.

ويمكن مشاهدة العروض الاحتفالية مرة أخرى عبر الموقع www.mydubainewyear.com. وستواصل “إعمار” تقديم عروض الليزر من 1 يناير وحتى نهاية مارس، 2019 لإضفاء المزيد من البهجة والتألق على أجواء “وسط مدينة دبي”.

الصورة;  https://mma.prnewswire.com/media/803210/Emaar_NYE_2019.jpg
الصورة;  https://mma.prnewswire.com/media/803211/Emaar_NYE_2019_2.jpg

للمزيد من المعلومات حول إعمار، يرجى الاتصال بـ:

كيلي هوم / نيفين ويليم | أصداء بي سي دبليو
هاتف: 4507600 4 971+
kelly.home@bcw-global.com | nivine.william@bcw-global.com

The UAE mesmerises the world with Emaar’s spectacular New Year’s Eve Gala 2019 in Downtown Dubai

DUBAI, United Arab Emirates, Dec. 31, 2018 /PRNewswire/ — With a never-before-seen spectacle of fireworks and laser displays on the iconic Burj Khalifa, Emaar mesmerised the world with its New Year’s Eve Gala in Dubai to usher in 2019. The event welcomed over a million revellers in Downtown Dubai, Emaar’s flagship mega-development. A highlight was the special tribute to the late Sheikh Zayed bin Sultan Al Nahyan, the founding father of the UAE, whose birth centennial was observed in 2018 as the ‘Year of Zayed’.

Emaar New Year’s Eve 2019

The show’s social media campaigns reached over a billion users, complemented by Emaar’s partnership with TikTok. Emaar NYE 2019 was one of the world’s most-watched New Year’s Eve celebrations telecast live globally and live-streamed on mydubainewyear.com. The illumination of Burj Khalifa’s façade earned it two additional Guinness World Records – for the ‘Largest LED-illuminated façade’ and the ‘Tallest LED-illuminated façade’.

Mohamed Alabbar, Chairman of Emaar Properties, said the event is a tribute from the UAE to the world, reflecting the nation’s positivity and cosmopolitan outlook. “With this celebration, we are highlighting the vision of our leadership to create a new era of progress through openness and collaboration, here in Dubai and the UAE – for the world.”

Following Emaar’s partnership with TikTok, five lucky couples from China, India and the Middle East were flown in to Dubai in addition to 55 top influencers who promoted the event to their followers. Emaar also selected two lucky winners of their social media competition to enjoy the celebration from a helicopter. Several messages submitted by the public on Emaar’s Twitter,Facebook and Instagram feeds @EmaarDubai using the hashtag #2019MakeAWish were displayed on Burj Khalifa.

Emaar New Year’s Eve 2019

The Emaar NYE 2019 show was themed ‘time and progression’. Inspiring visuals celebrating the heritage of the nation kicked off the event which went on for eight minutes on Burj Khalifa’s façade. Adding to the allure was the longest show to date of The Dubai Fountain. Following the countdown, in an all-out display of spellbinding pyrotechnics, the UAE, Dubai and Emaar wished the world’ a ‘Happy New Year’ with the message relayed in Arabic, English and Chinese.

The experience can be re-watched online at mydubainewyear.com. Emaar will showcase a short version of the show from January 1 to end-March to delight visitors to Downtown Dubai.

For details:
Kelly Home
ASDA’A BCW
T: +9714 4507 600
kelly.home@bcw-global.com

Photo – https://mma.prnewswire.com/media/803210/Emaar_NYE_2019.jpg
Photo – https://mma.prnewswire.com/media/803211/Emaar_NYE_2019_2.jpg

WGVS: World’s Greatest Videos announces $1,000,000 USD* grand prize for 2019

Global community members upload, vote on, follow and share videos; compete for 6,500+ annual prizes

SAN ANTONIO, TEXAS – New Year’s Eve celebrations are always memorable; however, this year’s celebration will prove momentous for WGVS: World’s Greatest Videos ™. After all, many are predicting WGVS will be the next internet company to experience worldwide, explosive growth.

WGVS marks the first time a company has combined video-sharing, social media engagement and a big prize game show contest in one technology platform. And as if that were not enough to get everyone’s attention, the addition of a $1,000,000 USD* yearly grand prize certainly will.

This global, viral video site has an app-driven countdown and continually running weekly, monthly and yearly contests. By providing major and minor prizes for user-driven, user-ranked short-form videos, the company is capitalizing on a growing trend: the steady migration of Gen Z and Millennials from traditional television viewing to app engagement on any screen.

Although the prize money is certainly a perk, company founders believe it is the site’s sense of community that will keep members coming back time and again. In addition to uploading, voting and sharing videos, members may also follow some of their favorite, amateur video producers.

From all accounts, this is just the beginning. WGVS plans to keep adding site features and improving the overall user experience.

“Our beta launch in November of 2018 was a tremendous success,” says Makayla Allen, the company’s 26-year-old president and co-founder. “Plus, we plan to launch our phone app this week, and will be adding pre-populated reactions and gamification features like badges over the next couple of months.”

WGVS users like Anne Gaw of Los Angeles, California are certainly big fans of the site. Gaw recently won a $50,000 USD* prize for her video titled “1 bird vs. 4 cows,” featuring her bird, Windy, playing miniature basketball.

“The WGVS site was fun and easy to use,” says Gaw. “There’s nothing else like it. I can’t wait to enter a new video in their contest next month!”

Gaw is certainly not alone in her passion for posting videos. With YouTube boasting some five billion video viewings daily, the anticipated interest in a company that pays for outstanding submissions should prove keen. And although the subject matter of videos submitted to WGVS is often lighthearted, the prize money is not.

The WGVS community is broken into six regions. In each one of those regions, the company will distribute 21 weekly cash prizes. Winners from weekly contests will further compete in a global, monthly contest. And, monthly contest winners from January through November will compete in a global, yearly competition throughout the month of December (with the December winner being announced at midnight GMT on Jan. 1, 2020).

“It’s an extremely exciting time,” says James Allen, CEO and co-founder of WGVS. “After spending years on research and development, focus groups, brand creation and technology testing, we’re proud to showcase the world’s best videos, and start paying people for a pastime they enjoy anyway!”

Although fun is a big part of the equation for WGVS, founders also believe they have an important role to play in making internet content, experiences and feedback more positive. When ranking videos, members will choose from among several positive reactions. However, they will not have the opportunity to demean or “bully” anyone. If they do not like a certain video, they simply do not vote for it.

“At WGVS, we know that people have an equal desire to be part of something bigger than themselves. Unfortunately, they don’t always have an equal opportunity to do so,” says Rita Mort, Executive Vice President of Marketing. “We’re fostering a global community with a no-cost point of entry. This allows each and every member the opportunity to show us the world through his or her personal lens…and make the world a bit smaller and more enriching by doing so.”

With active, registered members in all six regions already, WGVS is proud to be the first site of its kind to “go global” on it first official day of post-beta operation. Those who wish to register for the WGVS community should visit https://wgvs.com

WGVS: World’s Greatest Videos is a global technology company, entertainment platform and brand. Based in San Antonio, Texas, the continuous, WGVS short video competition rewards talent across all cultures with recognition and major cash prizes. WGVS is the only social video platform where people across the global share and compete together – a destination and community where empowering discovery, visual communication, creativity, learning and laughter are shared by viewers and members who prove, through their lens, that “Talent Has No Borders.”

For additional information, please contact Rita Mort, Executive Vice President of Marketing, at 214-604-9058, or Rita.Mort@WGVS.com.

*$1,000,000.00 Grand Prize will be paid as an annuity of $25,000 per year over 40 years (or the winner may elect to take a one-time lump sum payment of $500,000.00 United States Dollars USD); the provider and terms of the annuity shall be selected by WGVS, and if the annuity is converted to a currency other than US Dollars (which conversion to be at WGVS sole discretion), the then-prevailing exchange rate shall be used, as quoted by WGVS’ bankers, based on the USD prize amount; any current exchange or wire fees shall be paid by the winner/recipient.

CONTACT:
Rita Mort
Executive Vice President, Marketing
World’s Greatest Videos (WGVS)
Rita.Mort@WGVS.com; (214) 604-9058

Year of Tolerance an international message that promotes communication between peoples: Ambassadors to UAE

ABU DHABI, Several ambassadors stated that the UAE’s declaration of 2019 as the Year of Tolerance is a message to the world to reject violence and hatred, continuing the legacy of the late Sheikh Zayed bin Sultan Al Nahyan and making the UAE a centre of coexistence between all nationalities, races and religions.

In special statements to the Emirates News Agency, WAM, the ambassadors said that the UAE has created a unique example of human coexistence, as more than 200 nationalities are participating in its development while adding that the Year of Tolerance is an initiative for the whole world that promotes communication between peoples, and Sheikh Zayed remains an inspiration and a beacon of peace and security.

Sherif Mohammed Al Bedewi, Ambassador of Egypt to the UAE, said, “The UAE has achieved many initiatives and efforts, which have made it a centre of tolerance, peace, understanding and coexistence. This culture of tolerance was established when it was founded until it became a way of life in the country, which is full of goodness and giving.”

He noted that the UAE supported this legacy with international policies, including by championing righteousness, spreading peace, coexistence and dialogue, establishing the values of cohesion and respect around the entire world, and affirming the tolerance of divine religions.

He added that Sheikh Zayed immortalised the concept of tolerance and coexistence, through his love for everyone without discrimination, making the UAE a model of tolerance and respect for others from all religions, races and cultures.

Saleh Attia, Ambassador of Algeria to the UAE, stated that life in the UAE is evidence of its global tolerance while pointing out that the UAE is the only country that has a Ministry of Tolerance, which aims to anticipate a future of coexistence for all humanity while praising the efforts of Sheikh Nahyan bin Mubarak Al Nahyan, Minister for Tolerance.

He also pointed out that the policies of the wise leadership of the UAE and Algeria focus on tolerance and support Arab efforts to achieve harmony and reject all forms of violence and hatred.

Attia added that tolerance in the UAE has become a regional and international ideal, as it transcends the barrier of words and has become actions and initiatives.

He also advised other countries to interact with the UAE’s efforts to promote tolerance and dialogue, away from cultural, religious or political differences, as well as to establish the values of moderation and reject extremism and violence.

Eng. Fahad Saeed Al Menhali, Ambassador of Yemen to the UAE, stated that the Year of Tolerance is a positive step towards achieving the goals and visions of the UAE and the entire world, and the UAE aims to establish its stature as a global capital of tolerance, after receiving the title of “Global Humanitarian Capital” by offering the highest amount of humanitarian aid in relation to GDP out of all countries in the world.

He added that the UAE is institutionalising tolerance, through integrated work systems and legislation that promote tolerance within communities, as well as by spreading related Emirati initiatives and policies.

The UAE also created a unique model of social coexistence, as over two hundred nationalities are participating in its development and advancement, he further added.

“Tolerance is not just a passing idea in the UAE, it is a way of life. Any visitor to the UAE can immediately feel that tolerance, which was established by the Founding Leader, Sheikh Zayed,” Al Menhali said.

Masud Husain, Canadian Ambassador to the UAE, congratulated the UAE on ‘Year of Tolerance’, and praised the country’s respect for religions, diversity and gender.

He added that the UAE and Canada share the keenness of developing gender equality, referring to the several steps taken by the UAE in this regard, including passing pay equity law, and declaring that half of the Federal National Council members will be women.

Kairat Lama Sharif, Ambassador of Kazakhstan to the UAE, said that the Year of Tolerance is part of the UAE’s contribution to the international development of friendship and peace. Promoting tolerance in the UAE and making it part of the country’s culture is not a coincidence, it is a policy dictated by life itself, he added while pointing out that tolerance was established during the country founding by Sheikh Zayed, and its policy of tolerance has now become institutionalised.

Source: Emirates News Agency