Government of Dubai Media Office announces Agenda of Public Diplomacy and Government Communication Forum

DUBAI, The Government of Dubai Media Office announced on Monday the agenda for the Public Diplomacy and Government Communication Forum (PDGCF) that will be held on 12th March 2017 in Dubai.

Being held under the patronage of Vice President, Prime Minister and Ruler of Dubai, His Highness Sheikh Mohammed bin Rashid Al Maktoum, PDGCF is a new initiative that aims to support government organisations in optimising their communication strategies through a discussion of global best practices and success stories from around the world.

In a Plenary Session titled ‘Communicating the Leadership’s Vision: The UAE Experience’, H.H. Lt. General Sheikh Saif bin Zayed Al Nahyan, Deputy Prime Minister and Minister of the Interior, will speak on the UAE’s experience in effectively communicating the leadership’s vision and strategy to various audiences. This session will look at the communication initiatives that have formed part of the UAE success story and seek to draw potentially valuable lessons for other countries.

In another Plenary Session of the Forum titled ‘Public Diplomacy and International Affairs’, Secretary-General of the GCC for Arab States, Abdul Latif Al Zayani will share his perspectives on how strategic public diplomacy and communication can support governments in navigating today’s political and economic realities. The session will also feature addresses by the former White House Press Secretary Josh Earnest and Director General of the Government of Dubai Media Office (GDMO), Mona Al Marri.

In another Plenary Session, Minister of State for Foreign Affairs, Dr. Anwar Gargash and Former UK Ambassador to Lebanon and Advisor at the Emirates Diplomatic Academy (EDA), Tom Fletcher will examine how advances in digital technology are changing the way foreign policy and diplomatic issues are being dealt with.

This session focusses on how governments can use digital platforms to advance foreign policy goals, and how the digital world is changing the way countries look at soft power. The UK’s youngest senior ambassador in more than 200 years, Tom Fletcher was British Ambassador to Lebanon for four years before serving as foreign policy adviser to three Prime Ministers.

Mona Al Marri said, “The topics that the Forum will address have been carefully chosen to ensure the event will discuss the most pressing strategic issues that we encounter today in the practice of public diplomacy and government communication. The speakers at the Forum include high-profile officials and renowned professionals who have made a mark in this field through their leadership, innovation and scholarship. The sessions seek to capture the latest advances and thinking in the evolving fields of public diplomacy and communication to deliver real-world examples and practical insights on how governments can enhance their strategies in these vital areas.”

In a session focussed on international trade, Chairman of DP World and Chairman of Ports, Customs & Free Zone Corporation, Sultan Bin Sulayem will talk about how international relationships based on mutual trust and respect have been instrumental to the growth of the UAE’s trading sector.

Two main sessions will be devoted to crisis communication. Former Deputy Prime Minister of Portugal Paulo Portas will look at how governments can use communication to defuse uncertainty in the aftermath of a financial crisis, drawing from the lessons learned from recent financial crises. Apart from being Deputy Prime Minister, Portas has also served as Minister of Foreign Affairs and Minister of National Defence of Portugal.

Another session led by Alastair Campbell, former Downing Street Press Secretary and Director of Communication and Strategy for Tony Blair, the former UK Prime Minister, will discuss how governments can be prepared to manage communications during major crises, drawing from the communication failures and successes of crises such as 9/11. A writer, communicator and strategist, Campbell is still active in politics in Britain.

Earlier in the day, the Forum will feature a series of interactive sessions on vital strategic and tactical aspects of public diplomacy and government communication. The use of strategic communication to counter and diminish the influence of violent extremist organisations will be the focus of a session titled ‘Media Security – Strategic Narratives’.

President of the Emirates Diplomatic Academy Bernardino Leon and global counter-terrorism expert Dr. Howard Clark will discuss communication strategies that can be deployed by governments to combat radicalisation by violent extremist groups. Dr. Clark is a seasoned counter-terrorism expert having served 19 years in roles countering violent-extremism throughout five continents while Leon has served in distinguished diplomatic positions such as the United Nations’ Special Representative and Head of the United Nations Support Mission in Libya.

In separate sessions, Chief Communication and Marketing Officer of the UN Foundation Aaron Sherinian will share his perspectives on how governments can drive innovation and creativity in public diplomacy and communication while Former White House Press Secretary Josh Earnest will present his views on how government communicators can develop key messages in line with their objectives. Sheirinian, who served for a decade as a Foreign Service Officer for the US Department of State, and Earnest, who was named in a 2015 survey as the ‘Best White House Press Secretary’ will bring their extensive experience to these discussions.

In another session, Director General of the Public Diplomacy Office Saeed Al Eter will explore how public diplomacy campaigns can be best managed to raise their effectiveness . This session will also look at innovative tactics that can enhance the success of such campaigns.

The leaders of UAE’s major scientific initiatives and programmes, Chairperson of the UAE Council of Scientists Sara Amiri and Director of the Programmes Management Department at the Mohammed bin Rashid Space Centre Omran Sharaf, will discuss a variety of strategies for making unconventional topics and technical knowledge more understandable to the public. The session will explore how to design accessible content for public campaigns.

Assistant Under-Secretary for Operations of Kuwait Major-General Jamal Al-Sayegh will talk to the audience at the Forum about how Kuwait managed communications in the aftermath of the bombing of Al Sadiq mosque. The session will shed light on the role of communications both in disaster management and in reinforcing national unity and solidarity in the aftermath of a terrorist attack.

The Public Diplomacy and Government Communication Forum will be held on 12the March 2017 at the Dubai World Trade Centre. The Forum is set to attract high-level experts in government communication, as well as seasoned communication consultants from the region and across the world.

Source: Emirates News Agency

Government of Dubai Media Office announces Agenda of Public Diplomacy and Government Communication Forum

DUBAI, The Government of Dubai Media Office announced on Monday the agenda for the Public Diplomacy and Government Communication Forum (PDGCF) that will be held on 12th March 2017 in Dubai.

Being held under the patronage of Vice President, Prime Minister and Ruler of Dubai, His Highness Sheikh Mohammed bin Rashid Al Maktoum, PDGCF is a new initiative that aims to support government organisations in optimising their communication strategies through a discussion of global best practices and success stories from around the world.

In a Plenary Session titled ‘Communicating the Leadership’s Vision: The UAE Experience’, H.H. Lt. General Sheikh Saif bin Zayed Al Nahyan, Deputy Prime Minister and Minister of the Interior, will speak on the UAE’s experience in effectively communicating the leadership’s vision and strategy to various audiences. This session will look at the communication initiatives that have formed part of the UAE success story and seek to draw potentially valuable lessons for other countries.

In another Plenary Session of the Forum titled ‘Public Diplomacy and International Affairs’, Secretary-General of the GCC for Arab States, Abdul Latif Al Zayani will share his perspectives on how strategic public diplomacy and communication can support governments in navigating today’s political and economic realities. The session will also feature addresses by the former White House Press Secretary Josh Earnest and Director General of the Government of Dubai Media Office (GDMO), Mona Al Marri.

In another Plenary Session, Minister of State for Foreign Affairs, Dr. Anwar Gargash and Former UK Ambassador to Lebanon and Advisor at the Emirates Diplomatic Academy (EDA), Tom Fletcher will examine how advances in digital technology are changing the way foreign policy and diplomatic issues are being dealt with.

This session focusses on how governments can use digital platforms to advance foreign policy goals, and how the digital world is changing the way countries look at soft power. The UK’s youngest senior ambassador in more than 200 years, Tom Fletcher was British Ambassador to Lebanon for four years before serving as foreign policy adviser to three Prime Ministers.

Mona Al Marri said, “The topics that the Forum will address have been carefully chosen to ensure the event will discuss the most pressing strategic issues that we encounter today in the practice of public diplomacy and government communication. The speakers at the Forum include high-profile officials and renowned professionals who have made a mark in this field through their leadership, innovation and scholarship. The sessions seek to capture the latest advances and thinking in the evolving fields of public diplomacy and communication to deliver real-world examples and practical insights on how governments can enhance their strategies in these vital areas.”

In a session focussed on international trade, Chairman of DP World and Chairman of Ports, Customs & Free Zone Corporation, Sultan Bin Sulayem will talk about how international relationships based on mutual trust and respect have been instrumental to the growth of the UAE’s trading sector.

Two main sessions will be devoted to crisis communication. Former Deputy Prime Minister of Portugal Paulo Portas will look at how governments can use communication to defuse uncertainty in the aftermath of a financial crisis, drawing from the lessons learned from recent financial crises. Apart from being Deputy Prime Minister, Portas has also served as Minister of Foreign Affairs and Minister of National Defence of Portugal.

Another session led by Alastair Campbell, former Downing Street Press Secretary and Director of Communication and Strategy for Tony Blair, the former UK Prime Minister, will discuss how governments can be prepared to manage communications during major crises, drawing from the communication failures and successes of crises such as 9/11. A writer, communicator and strategist, Campbell is still active in politics in Britain.

Earlier in the day, the Forum will feature a series of interactive sessions on vital strategic and tactical aspects of public diplomacy and government communication. The use of strategic communication to counter and diminish the influence of violent extremist organisations will be the focus of a session titled ‘Media Security – Strategic Narratives’.

President of the Emirates Diplomatic Academy Bernardino Leon and global counter-terrorism expert Dr. Howard Clark will discuss communication strategies that can be deployed by governments to combat radicalisation by violent extremist groups. Dr. Clark is a seasoned counter-terrorism expert having served 19 years in roles countering violent-extremism throughout five continents while Leon has served in distinguished diplomatic positions such as the United Nations’ Special Representative and Head of the United Nations Support Mission in Libya.

In separate sessions, Chief Communication and Marketing Officer of the UN Foundation Aaron Sherinian will share his perspectives on how governments can drive innovation and creativity in public diplomacy and communication while Former White House Press Secretary Josh Earnest will present his views on how government communicators can develop key messages in line with their objectives. Sheirinian, who served for a decade as a Foreign Service Officer for the US Department of State, and Earnest, who was named in a 2015 survey as the ‘Best White House Press Secretary’ will bring their extensive experience to these discussions.

In another session, Director General of the Public Diplomacy Office Saeed Al Eter will explore how public diplomacy campaigns can be best managed to raise their effectiveness . This session will also look at innovative tactics that can enhance the success of such campaigns.

The leaders of UAE’s major scientific initiatives and programmes, Chairperson of the UAE Council of Scientists Sara Amiri and Director of the Programmes Management Department at the Mohammed bin Rashid Space Centre Omran Sharaf, will discuss a variety of strategies for making unconventional topics and technical knowledge more understandable to the public. The session will explore how to design accessible content for public campaigns.

Assistant Under-Secretary for Operations of Kuwait Major-General Jamal Al-Sayegh will talk to the audience at the Forum about how Kuwait managed communications in the aftermath of the bombing of Al Sadiq mosque. The session will shed light on the role of communications both in disaster management and in reinforcing national unity and solidarity in the aftermath of a terrorist attack.

The Public Diplomacy and Government Communication Forum will be held on 12the March 2017 at the Dubai World Trade Centre. The Forum is set to attract high-level experts in government communication, as well as seasoned communication consultants from the region and across the world.

Source: Emirates News Agency